Counterpoint research published ranking Along with the ten best-selling phones worldwide in the first quarter of 2024. The consulting firm points to a curious trend: increased interest in premium phones, which cost more than $600.
In the market, over the years, when we talk about selling premium mobile phones we inevitably talk about one brand: Apple. It is the absolute queen in this category and, according to last year’s data, more than seven out of every ten phones sold in the high-end iPhone.
Counterpoint data shows zero surprises: The list is almost the same as last year, with a few differences. In the first quarter of 2023, the best-selling model in the world was the iPhone 14, the entry model in the Apple family. The second best-selling model was the iPhone 14 Pro Max.
Turning the tables in Q1 2024: The world’s best-selling mobile phone is the iPhone 15 Pro Max, followed by the iPhone. The Pro model is in third place. Once again, the top four best-selling phones in the ranking belong to Apple. The iPhone 14 even lurks in the fourth position, a model that is already more than a year old.
The data reflected by the counterpoint regarding Apple’s Pro family is relevant: the Pro line of iPhones accounts for half of total iPhone sales, with 24% growth in this line since 2020.
Until it dropped to fifth place when Samsung appeared with the Samsung Galaxy S24 Ultra, a device that is the only real contender for sales in the high-end Android range. It is followed by its greatest rival, Samsung Galaxy A15 5G. This entry-level model is the sixth best-selling model, after the Galaxy A54.
Image: Counterpoint Research.
The rest of the list is again occupied by Apple models such as the 15 Plus and Samsung terminals such as the Samsung Galaxy S24. A photograph of ten models with only room for Samsung and Apple.
Picture | BDtechsupport
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